Learn how to write words that sell — for websites, emails, ads, and more — and build a freelance business where clients pay you to make their ideas sound great.
Before you write a single word for money, you need to understand what copywriting is and isn't. This phase breaks down the difference between copywriting and other kinds of writing, shows you the main types of copy (web pages, emails, ads, sales letters, product descriptions), and teaches you how to read copy like a professional — noticing what works, what doesn't, and why. You'll study real examples from businesses you already know and start training your eye to spot good selling language in the wild.
The headline is the first thing anyone reads, and if it's boring, nobody reads the rest. This phase teaches you the core skill of copywriting: getting attention fast. You'll learn proven headline formulas that working copywriters use every day, practice writing hooks for different situations (emails, ads, landing pages), and study why some opening lines make people keep reading while others get ignored. By the end, you'll have written dozens of headlines and know which patterns work for which jobs.
Good copy doesn't just sound nice — it gets people to do something: buy, sign up, call, click. This phase teaches you how to structure a piece of copy from start to finish using classic formats like AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitate, Solution). You'll practice writing full pieces — a landing page, a sales email, a Facebook ad, a product description — and learn how to write about benefits instead of just features, how to handle objections, and how to end with a clear call to action.
The best copywriters aren't the fanciest writers — they're the best researchers. This phase teaches you how to dig into a product, a business, or an audience so you can write copy that actually connects. You'll learn how to interview a client and pull out what makes their business different, how to read customer reviews to find the exact language real buyers use, and how to study competitors so you know what's already out there. Great copy starts with great research, and this is where you learn to do it.
First drafts are never good enough to send to a client. This phase teaches you how to revise your own copy — cutting filler, tightening sentences, fixing tone, and making sure every line earns its place. You'll learn the difference between editing for clarity and editing for persuasion, practice rewriting weak copy into strong copy, and build a personal checklist you'll use on every project before you hit send. You'll also use Grammarly and Hemingway Editor to catch mistakes and keep your writing clean and readable.
No client will hire you without samples, but you can't get samples without clients — so you make your own. This phase walks you through creating a starter portfolio by writing spec pieces (copy for real businesses, written as practice), doing small free projects for friends, local shops, or nonprofits, and rewriting bad copy you find online into something better. You'll put your best five to eight pieces into a simple portfolio site using Carrd or Google Sites so you have something real to show when you start pitching.
Most new copywriters either charge too little and burn out or freeze up because they don't know what to charge. This phase gives you real numbers — what freelance copywriters actually charge for web pages, emails, blog posts, and ad copy — and helps you set your own starting rates based on the type of work and your experience level. You'll learn the difference between per-project pricing and hourly rates, how to write a simple proposal, how to send an invoice using Wave or PayPal, and how to handle the money side without feeling awkward.
Now that you know how to write real copy by hand, you can use AI to speed up the slow parts without losing quality. This phase teaches you how to use ChatGPT to brainstorm headlines, generate rough first drafts, rewrite copy in different tones, and research unfamiliar industries quickly. You'll also learn where AI falls short — it can't interview your client, it doesn't know their customers, and it often writes generic fluff — so you'll practice editing AI drafts into copy that actually sounds human and sells. The goal is to cut your writing time in half so you can take on more clients.
Your portfolio is ready, your rates are set, and you can write — now you need people to pay you. This phase teaches you exactly how freelance copywriters find work: cold emailing local businesses with a specific pitch, reaching out to marketing agencies that hire freelancers, posting on job boards like ProBlogger and LinkedIn, and asking past contacts for referrals. You'll write your own pitch emails, practice following up without being annoying, and learn how to have a sales conversation that ends with a signed project — not an awkward silence.
Getting hired is one thing — keeping clients happy and coming back is what builds a real business. This phase covers the day-to-day of freelance copywriting: how to run a kickoff call, how to manage revisions without doing endless free rewrites, how to set deadlines and actually meet them, and how to use Google Docs and Trello to keep projects organized. You'll also learn how to handle difficult feedback, scope creep, and the client who disappears for three weeks then wants everything tomorrow.
Once you've got a few clients and a rhythm, this phase helps you fill your schedule and raise your rates. You'll learn how to turn one-off projects into retainer deals (where a client pays you monthly for ongoing work), how to specialize in a niche like email marketing or SaaS websites to charge more, and how to use Canva to create simple case studies that show results. You'll also set up a simple system using Google Sheets to track leads, projects, and income so you always know where your next paycheck is coming from.
Name your project and Ari will coach you through every phase.
Free • No credit card • AI-coached